DNBA Honors Digital Entrepreneurs' Exemplary Achievements

Results of the second edition of the prestigious Digital Native Brands Awards (DNBA) were announced at a gala ceremony in Mumbai on November 22, 2023. Given away in 19 categories, the Awards celebrate and honour businesses and brands that have harnessed the power of digital technology, epitomize the spirit of digital entrepreneurship, and leverage technology as a core driver of their success.

Winners of the two top categories of the DNBA this year were Manish Chowdhary, WOW Skin Science, who bagged the Best Digital Native Brand Entrepreneur Award, and Ghazal Alagh, Honasa Consumer Pvt Ltd (Mamaearth), who received the DNB Woman Entrepreneur of The Year Award.

“Grateful and honoured to receive the Internet and Mobile Association of India's Best Digital Native Brand Entrepreneur of the Year Award! This recognition fuels our passion for innovation and customer excellence, affirming our commitment to pushing boundaries in the digital landscape. It's a testament to the hard work of our incredible team and the unwavering support of our customers. Thank you for believing in our vision, and here's to pioneering the digital future together, creating even more impactful and inspiring experiences," said Manish Chowdhary, speaking about his achievement.

This year there were over 150 entries for the DNBA, which were adjudicated by a jury, comprising respected industry leaders such as Aloke Bajpai, Amitabh Bishnoi, Atul Mehra, Badrinath Mishra, Karun Arya, Krishna Kumar, Pooja Sahgal, Siddharth Pai, Vipin V and Vinay Bhartia.

Winners in other categories of the 2^nd DNB Awards are:

• Best Brand Building/Brand Identity Initiative by DNB Brand: Dream11
• Best Payment Innovation for DNB: PayU Payments
• Best Brand Extension/Product Diversification by DNB Brand: One 97 Communications Ltd [Paytm]
• Best Technology Innovation for DNB: Smytten [Smytten Pulse]
• Best Consumer Experience: Fibe [EarlySalary]
• Best use of Digital Marketing/Social Media: Facebook, Linkedin and Instagram : Tata Neu [Tata Digital Private Limited]
• Best Content Marketing Strategy for DNB: Assembly
• Best Use of WhatsApp Marketing: Netcore Cloud for IGP
• Best Customer Loyalty Initiative of The Year by DNB Brand: Tata Neu [Tata Digital Private Limited]
• Best Use of Email Marketing: Netcore Cloud for MakeMyTrip
• Best Infuencer Marketing Campaign: Tata Neu [Tata Digital Private Limited]
• DNB Product Innovation Award: Chalo Mobility
• Best Integrated Marketing Campaign: BrandLoom Consulting LLP
• DNB Product Innovation Award: Coffeeza
• Best Omnichannel Strategy: Pee Safe
• Best Supply chain and logistics Partner for DNB: Shiprocket
• Best Lending Innovation for DNB: Velocity [White Wizard Technologies]