Dollar launches campaign supporting democracy before India's elections

Dollar Industries Ltd, a leading name in the textile industry has launched an engaging initiative to honour the spirit of democracy in India. As the country gears up for the approaching general elections, this initiative intends to highlight the collective efforts of individuals and organisations engaged in securing the seamless conduct of this election.

"As a responsible corporate entity, Dollar Industries Ltd is dedicated to upholding the principles of democracy and civic involvement. Our initiative aims to motivate and rally citizens to take an active role in the democratic process, acknowledging the invaluable contributions of every person and entity involved. We are actively promoting this campaign with great intensity on social media platforms", said Mr Vinod Gupta, Managing Director of Dollar Industries Ltd.

The campaign sheds light on the intricacies of India's general elections, emphasizing the collective endeavour required to ensure its smooth functioning. From election commission officials and poll workers to security personnel and cleanliness workers, each plays a crucial role in upholding the integrity of the electoral process. The campaign likens the elections to a grand festival, inviting every citizen to play an active role in its success.

Lowe Lintas Kolkata, renowned for its innovative campaigns, spearheaded the conceptualization and execution of the campaign. Creative genius Mohit Pasricha led the creative team, bringing his visionary approach to storytelling. Indranil Mitra and Rohit Chakraborty provided expert account management, ensuring seamless coordination and execution of the project.

Green Grass Film, a distinguished name in the film industry, collaborated with Dollar Industries Ltd to bring the campaign to life. Under the direction of Akhil Vishnu Nair, the production team captured the spirit of democracy with cinematic finesse, delivering a visually stunning and emotionally significant narrative.

The campaign film, crafted with meticulous attention to detail and emotional depth, serves as an emotional reminder of the collective responsibility we share in upholding the democratic ideals of our nation. Through its compelling storytelling and powerful imagery, the campaign aims to ignite a sense of pride and responsibility among citizens, urging them to exercise their right to vote and contribute to the democratic fabric of India.

CREDITS

Agency: Lowe Lintas Kolkata

Creative: Mohit Pasricha

Account Management: Indranil Mitra and Rohit Chakraborty

Production: Green Grass Film

Director: Akhil Vishnu Nair

Dollar Bigboss is a high-quality collection of men's underwear and now athleisure, gym wear and casual clothing designed to complement the modern lifestyles of men in the country. Crafted from 100% cotton yarn, the products guarantee comfort and style and ensure every action exudes confidence of the wearer.