Doritos launches Doritos Sizzlin’ Hot – an intense snacking experience

Setting the market on fire this winter season, Doritos, the world’s number one Nacho Chip brand*, has launched Doritos Sizzlin’ Hot – an intense snacking experience that will make you say “Yeh Chips Nahi, Fire Hai”! Inspired by the globally iconic and widely loved platform, Flamin’ Hot, Doritos Sizzlin’ Hot taps into the ‘chilli’ flavour bucket with the boldest flavour yet from the House of Doritos. Flamin' Hot is a successful international platform that was introduced to India this year, first on Lay’s and now on Doritos. 

The introduction of this new flavour is a response to the increasing consumer demand of spicy flavours in the Indian snacks category, with ‘chilli’ being one of the top flavour buckets that is growing rapidly in the category. The all-new Doritos Sizzlin’ Hot is one of the hottest-of-its-kind in the category and extends the brand’s play beyond the classic flavours.

Expressing his thought on the launch, Ankit Agarwal, Associate Director, Brand Marketing – PepsiCo India said, “When others might be asking should they launch something so spicy, at Doritos we launch the spiciest chips and ask, “Are you bold enough to taste the heat”? We’re excited to introduce our hottest new addition, Doritos Sizzlin’ Hot, based on our globally iconic platform, ‘Flamin Hot’ in India. Our research has revealed that consumers are craving spicy bold flavours and greater variety. We are confident that this fiery flavour from the House of Doritos will cater to this growing demand for differentiated snacks and will be loved by consumers across the country.”

Doritos Sizzlin’ Hot is available at INR 10, INR 20, INR 30 and INR 50 across all leading retail and e- commerce platforms in India. For this launch, Doritos will stay true to its bold narrative in the upcoming TVC, followed by a robust 360-degree surround campaign across multiple platforms.