Drools CEO highlights key factors driving growth for pet care industry in 2023

The year 2023 has started on a rollercoaster note, with an accelerated adoption of generative AI, AI chatbots, and digital innovations. This is bringing in new operational efficiencies, stronger strategies, a far greater emphasis on building deep bonds with various stakeholders and consumers. In keeping with the current market ecosystem, technology and a human approach are seen as going hand in hand.

As part of our annual TRENDING NOW series, Adgully has been approaching key industry leaders to Crystal Gaze into 2023 to highlight the major trends and developments that they see dominating the industry in the year ahead.

In conversation with Adgully, Dr Shashank Sinha, CEO & Veterinarian, Drools Pet Food, speaks about the key trends dominating the pet care and pet foods industries in 2023, sustaining the growth momentum by strategically targeting new markets, growing focus on the health and wellness of pets, and more.

Key trends dominating the pet care and pet food industry in 2023

The pet care and pet food industries have witnessed significant trends in recent years, driven by the ‘humanisation’ of pets. This has resulted in a growing demand for premium products, services, and pet-friendly travel options. Pet owners now seek personalised nutrition, emphasising on tailored food options based on their pets’ age, breed, size, and health requirements. Health and wellness have become paramount, with a preference for high-quality, natural, and nutritious pet food. Pet owners are also becoming increasingly conscious of the environmental impact and ethical considerations associated with pet care products and services. To cater to evolving consumer preferences, the industry is embracing e-commerce, and direct-to-consumer brands, offering personalised experiences and subscription-based services. This shift allows for greater convenience and customisation.

Moving forward, the humanization trend is expected to continue driving industry growth, leading to expanded product offerings, including premium and luxury options, as well as customized pet food with functional ingredients. Sustainability, ethical practices, and local sourcing are also gaining prominence and are poised to shape the future of the pet care industry. With the continuous advancement of technology and increasing consumer demand for fast and seamless shopping experiences, Q-commerce is expected to further expand in the pet food industry.

Major expectations from 2023

The pet care sector is poised for sustained growth as pets become increasingly integrated into families. Pet owners will place a strong emphasis on the health and wellness of their pets, driving up the demand for high-quality, natural products. The trend of personalised services tailored to pets’ individual requirements will continue to gain traction, and sustainability and eco-consciousness will remain key considerations for pet owners. Additionally, the expansion of quick commerce channels will enhance convenience and accessibility in the pet care industry.

Key focus areas for Drools in 2023

We are committed to sustaining our growth momentum by strategically targeting new markets, increasing our market share, and driving profitability. Our expansion strategy places a strong emphasis on exploring export opportunities. By continuously innovating through research and development, we ensure that we meet the evolving needs of pet owners. Our team of nutritionists and veterinarians has meticulously crafted a superior food formulation, demonstrating our dedication to excellence. With a wide range of products developed to international quality standards, we have become one of the fastest-growing pet food brands in South Asia.

Currently, we export to over 22 countries, including select nations in Africa. However, our aim extends beyond revenue generation. We strive to showcase that our domestically produced brand can match international standards in terms of quality. While pursuing global expansion, we also remain committed to supporting local businesses, aligning with our philosophy of being both vocal for local and local for global.