DS Group's Pulse Candy Spreads Christmas Cheer

The confectionery division (DS Foods Limited) of Dharampal Satyapal Group (DS Group), a multi-business corporation and a leading FMCG conglomerate, is set to usher in the joyous spirit of Christmas with the launch of a Computer-Generated Imagery (CGI) video this season for Pulse.

In today's digital era, CGI has become a pivotal tool for capturing online consumers' attention, offering a powerful means of conveying brand messages in creative and visually compelling ways, ultimately enhancing consumer engagement. Recognizing the significance of candies and merry-making during Christmas celebrations, Pulse has unveiled a quirky and fun CGI video.

The video, featuring brand ambassadors Abhishek Banerjee and Saurabh Shukla, unfolds on a bustling road with people strolling and cars in motion. A prominent billboard showcasing the brand ambassadors holding Pulse candy. In a whimsical turn of events, Santa Claus and his sleigh emerge from the clouds, swooping down to pluck a Pulse Candy from the billboard before disappearing into the sky. The video concludes with a playful message that reads, "Even Santa can't resist the Tanginess of Pulse. Pran Jaaye Par Pulse Na Jaaye!!"