DSP Investment Managers announces its campaign #EmotionsOfMoney

DSP Investment Managers (DSPIM) announced the conclusion of its User-Generated-Content (UGC) campaign called #EmotionsofMoney, in association with India Film Project (IFP). It also announced the results of the UGC photography contest #FramewithEmotion, part of their much larger #EmotionsOfMoney campaign. This partnership with IFP, which boasts of a thriving content creator community of 8.5 Lakh+, helped DSPIM encourage budding content creators to think about and frame interesting stories about money, enabling DSPIM to reach out to & engage meaningfully with thousands of young content creators & audiences across India.

DSPIM believes that emotions are at the heart of why we Indians save and invest. Every rupee one earns gives a sense of joy, everything spent on fulfilling our parents’ dreams gives us pride & time or money spent on helping others with lesser privileges brings you a step closer to goodness. Emotions & money go hand-in-hand & being able to capture these emotions in interesting formats was the core idea behind this partnership.

DSPIM & IFP had launched the #FrameWithEmotion photography contest in November 2021, inviting entrants to capture the many different emotions we feel, including themes such as Hope, Pride, Confidence, Joy, Freedom, Goodness, Family, Progress in still photographs. An incredible number of photographs were submitted, over 4,000 of them, and the final winners just got announced here and here. Many more touching entries will be released on DSP’s Instagram channel over time.

DSPIM had also sponsored a 50-hour amateur short film making contest which saw 15,000 filmmakers from across 347 cities & 18 countries submit 568 films in under 50 hours. The creators worked on the key theme #EmotionsOfMoney, telling their own stories on money, some imagined, some real. Some of the best short films will start getting showcased on DSP’s YouTube channel soon.

Content as a theme has been emerging strongly across social platforms globally and in India with enablers like IFP encouraging content creators to showcase their talent on their extensive platform. IFP had recently concluded the 11^th season of Asia’s largest content festival, which virtually witnessed 150+ Artists on the stage in 80+ sessions held over four days. With content creation at the heart, creators loved working with emotions as this theme is at the core of almost every communication.

Abhik Sanyal, Head- Consumer Marketing, DSP Investment Managers said, “Money is an emotional idea and it means many different things to different people. Our partnership with IFP showcases how emotions often drive decision-making, which is why we call it the #EmotionsOfMoney. The digital creators who participated in the campaign often ignore the idea of being financially savvy, even though deep down they also recognize that it is of key long-term importance. This collaboration helped us unearth & create some powerful content through their eyes, including hundreds of amazing short films as well as thousands of incredible photographs, in addition to making them introspect a bit deeper! Given the quality of the submitted content and its significant virality, a happy outcome for us was millions of social media consumers coming across our brand, loving this content. We are now really excited to showcase the many moving pieces of work on DSP Mutual Fund’s official Instagram & YouTube channels.”

Ritam Bhatnagar, Founder- India Film Project said, “Money is usually seen as a transactional thing. To see thousands of creators’ interpretation of emotions connected to money was heartful to watch. We wanted to keep it open for both visual canvases - videos and photos, so creators from both fields could leverage this opportunity. We saw almost 18,000 creators bring alive thousands of content pieces, each telling a unique story through a different emotion - and that's what a good collaboration has to be like - a win-win for creators, DSPMF and us.”