Dulux spruces up digital presence; launches its first mobile app!

In its endeavor to provide innovative colour solutions, AkzoNobel, the largest global Paints and Coatings Company in the world, today announced the launch of its first mobile application – Dulux Colour Schemer. Available on all smartphones, this unique colour application offers the user with the ease of choosing from a wide range colours and products offered by Dulux. It gives the consumers the option of creating their choice of combinations that can be used for home decor and wall paints, within one’s budget - anytime and from anywhere. The application is available for free download on both iOS and Android Smartphone.

 

Unlike most technical mobile apps, Dulux Colour Schemer is a rather simple and user-friendly app that allows consumers to browse through a wide variety of 2016 colours available from a selection of warm, vibrant, fresh or calm, or simply click on a photograph and pick colour(s) that appeal them the most. The application further assists the consumers in searching for the right Dulux products, product information, application method, and the store from where the paint can be bought.

 

Talking about the launch, Pushkar Jain, Marketing Manager, Akzo Nobel India, “We, at Akzo Nobel India have always endeavored to provide innovative colour solutions to our customers. The way of the future is to use the power of digitization. Mobile phones are no longer just means to make calls and send messages but are also used to follow news, watch TV, listen to music, check e-mail and access internet. With the launch of Dulux’s first ever mobile app, we have tried to provide an open access to innumerable colour shades available under the Dulux banner, so that customers can start a paint project from anywhere and at anytime. Dulux Colour Schemer is a valuable mobile app for selecting the ideal colours for any home decoration project.”