Edukemy & MX Player collaborate with Rusk Media for UPSC entrant

India’s first EdTech company in the Non – STEM segment, Edukemy has collaborated with leading entertainment super app MX Player and Rusk Media to bring alive the trials and tribulation of an aspiring UPSC entrant in a short film called “When your Roommate is a UPSC Aspirant”. The plot focuses around two young UPSC aspirants (essayed by Gen Z influencers - Keshav Sadhna and Parikshit Joshi) and their effort to clear the examination. Edukemy plays a vital role in fulfilling the dreams of the aspirant by providing a high-quality personalized learning experience through an AI Driven evaluation system, along with mentors who will provide them with the right kind of guidance.

GAMEXX Awards 2021 Early Bird Discount Extended Last Date - Wednesday, June 30, 2021 - ENTER NOW

Commenting on the branded initiative content Mr. Chandrahas Panigrahi, CEO and Co-Founder, Edukemy, said, “We are delighted to partner with MX Player for this video series campaign. The UPSC exam is one of the most prestigious exams in the country and we at Edukemy are focused on providing an uninterrupted learning experience by maximizing a student’s potential. Our courses are designed meticulously to address the gaps and requirements to enhance the overall learning experience.”

Mayank Yadav Co-founder & CEO of Rusk Media said “We are pleased to announce our collaboration with Edukemy, which is supporting many students preparing for civil service examinations. We admire their efforts to provide evaluation driven pedagogy and personalized learning experiences to learners. We are thrilled to be working with MX Player to bring the kids' lives and hardships to life. It was a pleasure to work with both organisations, and we look forward to continuing to do so in the future. 

Pankaj Malani, Head of Brand Partnerships at MX Player said, “We’re delighted to partner with Edukemy and make an engaging sketch on how their immersive and personalized sessions help train the UPSC aspirants to clear the CSE examination. Rusk Media has beautifully brought alive the journey of working professionals who prepare for UPSC CSE that millions of Indians will be able to relate to. At MX, we strive to seamlessly connect the brand’s ethos to our large and diverse audience base and this short film is yet another example of the bespoke content solutions we offer brands/ advertisers.”

Created by Rusk Media, this 10-to-12-minute capsule revolves around two roommates who are working professionals and one of them is preparing for the Civil Service exams. Only the most intelligent and determined candidates survive in their pursuit but what this means to regular folks who don’t really understand the drive of IAS and UPSC preparations is what the intriguing film captures.