Eicher wishes a Happy Diwali with Har Safar Roshan

On the occasion of Diwali, Eicher launches the #HarSafarRoshan film, depicting the impact that genuine gestures can have in making the occasion a little more joyous and safe for others.

Conceptualised and executed by Grapes, the film showcases a woman bus driver ensuring that her colleague and friend reaches home safe after having worked late during the festival. It also strengthens the brand’s message of ‘Nayi Soch, Naye Raaste’.