Ekta Kapoor now launches a book on 'Ek Thi Daayan'

Ekta Kapoor who is known for her innovative ideas is now all set to take up her forth coming film ‘Ek Thi Daayan’ to a new level.  Last month, as a part of films promotional strategy she along with producer of the film Vishal Bhardwaj launched a show titled ‘Ek Thi Nayika’ on Life Ok, which was first of its kind.

And now after launching a television series, the makers of the film launched a book ‘Daayan’ to promote their soon to be aired thriller, written by known Hindi pop fiction writer Ved Prakash Sharma.
The book is said to be based on real stories of witches and supernatural powers.

Thought it’s again a new marketing step, it would be interesting to watch that how all these will benefit the makers and the film.  The film is to be released on 18th April 2013.