EMC celebrates its 5th Anniversary...!

EMC is an entertainment and media marketing company founded in 2009 by Navin Shah and Maneesh Mathur. They have a combined industry experience of more than 35 years. Their mission is to provide innovative branding and marketing solutions to the clients and be the trendsetters in the continuously evolving industry. On the eve of its 5th anniversary, the atmosphere at their lush office was electrifying.

When asked about their journey, Maneesh radiantly replied,” I am proud of EMC. We as a company have achieved a lot in the last 5 years. We are the leaders in the branded entertainment space. Branded entertainment is in a very good space and we are lucky to be in this industry at the right place and the right time. We have our foundation in place now and in a way this is just the beginning.”

Navin earnestly mentioned,” We have the first mover advantage as we took a de tour from media to branded entertainment 12 years ago.Branded entertainment is today where software industry was in 1985. We as EMC are the market leader in this space and hence will have the mandate to grow this space.”

Today, Emc proudly celebrates it’s 5th anniversary and in such a short span of time they have indeed carved a niche for themselves. Emc has rendered it’s services to the market players across categories & industries like Samsung,HUL,Pepsico,Godrej etc.

They have rendered path breaking associations over the years. Emc was responsible for the mega association between the international brand ‘Kellogs Chocos’ & the Indian blockbuster,”Krrish 3” It turned out to be the biggest licensing deal of 2013 wherein Kellogs created a Krrish figurine and distributed it with every pack along with the on-pack promotions

The first ever human In-film placement was executed by Emc;something which the industry had never witnessed before.The dealers of Cenutry Ply got to share the screen space with Amitabh Bachchan.For them it was a kind of experience which money couldn’t buy. This in turn gave the brand huge visibility. 

The ‘Fevicol se’ song in Dabbang 2 was the Brainchild of EMC. Emc roped in  in Fevicol, a brand that already has a deep connect with the country.Here the medium was the message. Thus Emc helped Pidilite create a clutter breaking and legendary communication strategy. A unique tie-up was done for Pantaloons by Emc where a cricket match was organized between the cast and crew of Housefull with the contest winners of Pantaloons. 

Emc created a song and music video for Mattel’s character Max Steel, the new animated TV series on Cartoon Network.The song was composed by Shamir Tandon and sung by Shaan and the music video featured Virat Kohli.