Entertainment Unplugged - Stage set for SCREENXX Summit & Awards 2023 today

There is no stopping the Indian media and entertainment industry. Pegged at Rs 2 trillion in 2022 by FICCI EY in its 2023 report, titled ‘Windows of opportunity - India’s media & entertainment sector maximizing across segments’, the Indian M&E is expected to grow a further Rs 734 billion to reach Rs 2.83 trillion in 2025.

For four years now, SCREENXX Summit and Awards, Adgully’s premier event on the media and entertainment industry, has been covering the various fascinating facets of this industry, highlighting some of the most pressing issues, as well as laying the groundwork to chart its future course along with the industry’s most brilliant minds, visionaries, and mavericks.

In its fifth edition, SCREENXX Summit and Awards 2023 will focus on the theme – ‘Entertainment Unplugged – Streaming and Beyond’. Today, content consumption is becoming screen and device agnostic, which has brought forth new opportunities and challenges. The M&E industry is poised for a future leap with new emerging technologies coming in, as consumer preferences keep changing.

Notably, one of the key drivers of this transformation is the rapid rise and importance of connected TV. In recent years, the emergence of connected TV has dramatically reshaped the landscape of the media and entertainment industry. This revolutionary technology has disrupted traditional broadcasting models, challenging the established norms of how content is distributed and consumed.

In essence, the rapid rise of connected TV is not just about changing the medium through which content is delivered; it represents a paradigm shift in the entire entertainment ecosystem. It's altering the way content is produced, distributed, and consumed, and it's redefining the relationship between creators, distributors, and audiences. As we navigate the ever-evolving landscape of the media and entertainment industry, connected TV remains a pivotal force shaping the future of how we experience and interact with content.

Join us to stay updated on the latest advancements in technology and entertainment at the SCREENXX Summit and Awards 2023 this Friday, November 3, 2023, hosted at The Westin Mumbai Garden City.