Eros Now Expands Partnership with Freecharge
Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc (NYSE: EROS), a Global Indian Entertainment Company, today announced an expansion of its existing partnership with Freecharge, one of India's leading digital marketplaces for financial services and products. The partnership will allow Freecharge customers to experience Eros Now’s massive content library at a 35% discount to the annual subscription price. The discounted price allows Freecharge users to access Eros Now’s extensive content library consisting of over 12,000 movie titles, original shows, music, short-format content - Eros Now Quickie and much more.
At a time when consumers are increasingly opting for digital avenues to avail entertainment content, this collaboration caters to the demand of India’s massive digital-savvy customer base and enhances their online experience. The alliance further benefits Freecharge users through a one-time cashback rebate of 80 Rupees to their account when subscribing to Eros Now.
India is forecasted to see accelerated growth in digital payments transaction value between 2019 and 2023, as per the recent KPMG report - Fintech in India – Powering Mobile Payments. The influx of innovation in digital payment infrastructure is a must to expand consumer reach. This partnership, therefore, helps in widening Eros Now’s consumer base and at the same time adds value to Freecharge existing service catalogue.
Commenting on the announcement, Ali Hussein, CEO, Eros Now said, “India is one of the fastest-growing markets for digital consumers and lately Over-the-Top and digital payment platforms, have witnessed a massive growth. As India constantly avails digital services for all their needs, the partnership with Freecharge helps Eros Now further to cater to audiences demand to stream premium content online.”
Commenting on the partnership, Siddharth Mehta, CEO, FreeCharge said, “The Company is continuously working towards creating opportunities to build deeper engagement with the consumers by presenting them more choices through such collaborations. At Freecharge we always strive to deliver value-added services to our consumers and enhance their experience on our platform. Eros Now’s extensive entertainment content library appeals to today’s online audience, and we are pleased to extend this partnership to offer our customers unprecedented online entertainment.”