ET NOW & ET NOW Swadesh unveils an exclusive Budget Day programming

As India gets ready for Union Budget 2022-23 as a more matured & a resilient economy than ever before, ET NOW, India’s leading English Business News channel and ET NOW Swadesh, Hindi Business News Channel, have announced an exclusive budget-day programming under the theme, Mission Growth: Budget 2022. The curated line-up of shows will commence from 7:00 am on February 01, 2022. 

Using cutting-edge technology and state-of-the-art AR graphics to present a simplified budget analysis, ET NOW and ET NOW Swadesh present a slew of interactive and engaging line-up that will decode Union Budget 2022-23 & its impact along with dedicated expert advice on stocks, markets, wealth creation ideas, investment insights and more. Committed to offer viewers a comprehensive budget news viewing experience, the channels present viewers 10 compelling reasons to watch just them on Budget Day, 

1. Commencing with the LIVE coverage of the FM speech on February 01, ET NOW and ET NOW Swadesh budget day coverage will be led by seasoned business news anchor Nikunj Dalmia, Managing Editor ET NOW & ET NOW Swadesh, who will present an in-depth analysis of Budget 2022-23. 
2. An exclusive segment with Swaminathan Aiyar, renowned Indian economist, journalist, and columnist, who will explain the viewers on how Mission Growth has been addressed in the Union Budget 2022-23. 
3. A panel of India Inc experts including Vibha Padalkar MD & CEO, HDFC Life; Ashok Tyagi, Whole Time Director and CEO, DLF; Rajesh Jejurikar, Executive Director (Auto & Farm Sectors), M&M; Dr. Ashutosh Raghuvanshi, MD & CEO, Fortis Healthcare; Rajnish Kumar, Former Chairman, SBI will analyse the Budget to chart out a growth trajectory. 
4. A-star market panel featuring Prashant Jain, ED & CIO, HDFC Asset Management Company; Madhusudan Kela, Market Veteran; Shankar Sharma, Market Veteran; A Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC; S Naren, ED & CIO, ICICI Prudential AMC will offer viewers insights on post-budget investment strategy and wealth creation. 
5. One of the most credible faces tracking India's macro-economic landscape, Mythili Bhusnurmath, Consulting Editor, ET NOW will bring the story behind the Budget numbers and will help viewers understand the Budget undertone. 
6. India’s top chartists will offer their stock recommendations, helping traders profit from the Budget. 
7. An expert team from Deloitte India, will give the viewers fastest updates on top takes from the Budget.  
8. The channels are also running a slew of digital and on-air short format video content that will simplify the Union Budget for the viewers. Budget explainer, Aasaan Bhaasha Me will help viewers get a better sense of this year's budget and inform them in-depth on the emerging points from the Budget and its effects. The segment will also offer a round-up on all Budget related important news.  

1. Jayant Sir Ki Class – This exclusive show features Former MoS, Finance, Jayant Sinha, who will explain concepts, terms & de-jargonise the budget for the viewers. The show will air on the channels and across the channels’ social media platforms 
2. Will FM hike lagaan on Roti, Kapda, Makaan or will she bring smiles on the faces of Aam Aadmi? Bollywood Tadka, a special show on ET NOW and ET NOW Swadesh takes a deep dive into the FM’s Budget speech and decodes the Budget in a filmy way.

Promising viewers an immersive TV viewing experience, ET NOW and ET NOW Swadesh add on to the Budget excitement with an on-air contest, Budget Master on February 01, 2022. Participants can enter the contest by watching the channels and answering simple questions asked every hour between 9:00 am to 2:00 pm. Selected 5 winners will be gratified with an iPhone.