Eulogy bags the PR mandate for Peroni in India

Peroni Nastro Azzurro – the world's No. 1 premium Italian beer has announced Eulogy! India as their PR and communications partner. As part of the mandate, the agency will develop and handle strategic communications for the brand and will start with launching their campaign ‘Storie di Stile’ that celebrates an exciting milestone.

Commenting on the association, Darioush Afzali, Marketing Director, SABMiller India, said, “We wanted to take on board an agency that would be able to complement our brand communication strategies. Eulogy with its robust set of lifestyle clients we feel, has a good understanding of the national lifestyle media landscape and will be able to create the positioning we are looking for. We are happy to announce this partnership and look forward to exciting times ahead”

Rohan Srinivasan, Director, Eulogy! On winning the account said, “Peroni Nastro Azzurro is an iconic Italian brand and I am delighted to partner with them on their ambitious vision that could transform the beer industry in India”