European pro-audio teamed with Mumbai's Alphatec to boost presence in India

Europe based pro-audio brands Coda Audio, Waves System and  Pequod Acoustics has announced its entry into the Indian market today at the Palm Expo,  Bombay Exhibition Center (Goregaon), Mumbai. To further strengthen its business and  enhance product awareness in India, these brands have also signed a strategic distribution  partnership agreement with Alphatec, a Mumbai-based distribution house for the world’s  best audio and video equipment across India as its distribution partner. 

Germany-based Coda Audio is one of Europe’s leading pro audio companies. To ensure the  highest standards of quality and control are maintained, CODA makes its drivers, hardware,  enclosures, crossovers, and other electronics, in-house at its own dedicated European  manufacturing facility. The company offers a diverse range of products such as line arrays - entering the Indian market with ViRAY and sensor controlled subwoofer SCV-F, high output  point source systems HOPS12T, HOPS8T and HOPS5, arrayable point source APS, column  speakers CORAY4, compact versatile full range G715-Pro, G308-Pro, G15-Sub, as well as LINUS  T-RACK amplification, which caters to different requirements and settings. 

Paul Ward - International Sales Manager, Coda Audio said," We are thrilled to enter the  vibrant Indian market with our cutting-edge audio solutions. We our commitment to deliver  exceptional sound experiences and are excited to bring our advanced technologies and  renowned expertise to cater to the diverse needs of Indian audiences, venues, and events.  We further aim to elevate the audio industry and contribute to the growth and success of the  local entertainment and performance sectors." 

Another Germany-based brand, Waves System has built its reputation on the reliability of the  solutions. It offers a range of audio players covering a wide spectrum of applications for  background music, messaging, and interactive audio broadcast in public areas; Professional  interactive audio/video players for museography and digital signage; Ultra directional  speakers with high audio quality and focused beam of sound; and Digital signage software  with 100% cloud-based solutions. Its expertise lies in providing immersive and impactful  audio-visual experiences through their technologically advanced products namely EVP380,  AP420, MicroPlayer mkIII+, Hypersound, IR Pad, Mono Earphone, VibroGlass 1 (30W),  VibroPad, SensoPad, and PB22IR.

Attending the Palm Expo, Thierry Roger, Customer focus CEO of Waves System shared, “We  are delighted to bring Waves System's advanced audio and visual solutions to the dynamic  Indian market through Alphatec. Our vision is to enhance the audio-visual experiences across  various industries. Together, we will create an immersive and unforgettable audio-visual  experience that will captivate audiences and elevate the standard of excellence in the Indian  market." 

Pequod Acoustics, on the other hand, is an Italian brand that makes high quality audio  equipment for professional users and audiophiles. The company began as a research project  in pursuit of the highest acoustic quality possible, combining new technology with overlooked  acoustical theory. After years of refinement and experimentation, the brand now has a range  of speakers to meet any need, worldwide distribution, and many custom installations in  nightclubs, discos, and other venues all over the world. It has a range of products like Kona  Supra 17.1, Kona Supra 17.1, Zephirus 5, Borea SUB 12, Ovoid Sub 5.1, Ovoid Sub 5.1,  Polyphemus, Ostro 11.2, and Zephyrus 5.  

Andrea Ugolini, Co-founder of Pequod Acoustics said, “We are excited to partner with  Alphatec and make our way in the thriving Indian market. We look forward to transforming  the way sound is perceived and appreciated in the Indian market, leaving a lasting impact on  the audio industy”. 

Talking about the association, Devasis Barkataki, Founder and Managing Director, Alphatec,  said, "We are proud to bring renowned global brands Coda Audio, Wave System, Pequod  Acoustics to the Indian market. Our mission is to elevate the audio industry in India by  introducing cutting-edge technology, top-notch quality, and unmatched performance  through our partnerships with esteemed global brands. We aim to empower Indian  professionals, businesses, and enthusiasts with the tools they need to create exceptional  sound experiences. Together, we will redefine the standards of audio excellence and drive  the growth and success of the Indian audio market." 

Global brands often invest heavily in research and development, leading to the creation of  innovative technologies and cutting-edge products. By introducing these brands to India, the  local market gains access to state-of-the-art audio equipment that can significantly enhance  the quality of sound reproduction and overall audio experiences. Overall, the Indian market  can benefit from the exceptional sound quality that enhances various applications such as live  events, concerts, studios, cinemas, and more.