Everest Brand Solutions picks Arnab Banerjee as Head of Creative-Art, Delhi
He has handled multi-national clients like Wrigley Orbit and Boomer, Philips, MasterCard, Hutch (now known as Vodafone) and national brands like Airtel, ITC, ONGC and others. His experience in handling media and publication clients includes working for The Statesman in Kolkata and the India Today Group in Delhi.
A complete nature worshipper, his areas of constant interest are photography, trekking, cycling but at times also Film studies, ancient civilization and graphic design him. He was nominated for the BBC Photographer of the Year in 2006, the only Indian among twelve finalists, out of millions of entries.
Everest works closely with Y&R and has access to all their proprietary tools including the Brand Asset Valuator (BAV). In addition the agency helps in finding Brand Fingerprints - finding the product/service's uniqueness that helps create the brand.
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