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EWar Partners with POCO for the First In-Game ad

Mobile gaming and e-sports start-up EWar Games partnered with the leading smartphone brand POCO, for its first-ever unconventional advertising model. As a part of the Campaign, EWar customized a week-long tournament on their mobile app called ‘TappyBird Showdown’. The tournament saw a huge success where the winner was awarded the brand new POCO M2 Pro smartphone.

The tournament is designed to introduce the new launch by the smartphone brand, directly reaching out to the target customers. During the tournament, the players had the opportunity to collect several in-built ‘POCO phone icons’ as a part of the usual ‘slide-forward’ gameplay; for collecting each POCO M2 Pro Phone, the player will also be rewarded 5 points which will eventually act as a catalyst to his/her total score.

Speaking about the new initiative towards the disruption in the advertising model, Mr. Parth Chadha, Founder & CEO, EWar Games says “We at EWar are delighted to present TappyBird Showdown -- a unique tournament that offers casual gamers an easy chance to win attractive prizes while playing their favourite game TappyBird. In view of our collaboration with POCO for this tournament, EWar’s the in-house team of developers has made in-game environment changes to promote the brand’s latest smartphone POCO M2 Pro. Thus, the players will need to collect POCO phones inside the game in order to increase their points, climb up the leader board and win the tournament. Being an ad-free gaming platform, we are constantly innovating in terms of gamified brand placements and product promotions, without hampering the quality gaming experience for our users, and the gameplay of the upcoming TappyBird Showdown will be exemplifying our commitment in that direction.”

This immersive in-game the environment can be leveraged to drive massive end-user engagement through gamified advertising content and strategic brand placement.

EWar is also in conversation with all its other sponsoring brands to have a similar contract for the advertising model. With every brand integration, EWar will organize a customized tournament for the brands or product to engage and introduce them to their players.


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