Ex-Dentsu Haresh Nayak turns entrepreneur with Connect Network Inc.

Haresh Nayak, former COO, Dentsu International, Media Service line & Group MD, Posterscope South Asia, has announced the launch of a new independent venture – Connect Network – which is a strong step towards ‘Atmanirbhar Bharat’. The ambition is to be an Indian MNC, starting from India spreading across the globe in sometime, with access to a diverse, comprehensive range of marketing solutions spanning Brand Advertising, Brand Experiences, Corporate Social Responsibility (CSR), Shoppers Marketing, Out of Home, Sports Marketing, Smart City Solutions, and numerous specialty communication services to drive bottom-line results for clients.

Headquartered in Mumbai, Connect Network will also have operations in Delhi, Bengaluru, Kolkata and Ahmedabad. The agency strives to be leaders across all consumer connection points in its endeavor to bring human and business insights with convergence of technology to create rewarding experiences.

Commenting on the launch of Connect Network Inc., Haresh Nayak, Founder & CEO, said, “This is an independent network for all clients and agencies. Our ambition is also to make this a global network emerging out of India. With tech playing so much important role, we are also attempting to connect AdTech with MarTech to make communication more action oriented and result driven. We will bring best talent, technology, commerce and experience as our core to service clients across.”

Nayak has 20+ years of progressively responsible experience directing businesses across OOH, Celebrity & Sports management, Influencer Marketing, Shoppers Marketing, Smart city & CSR advisory. He has led these companies through start-up, survival, turnaround and growth modes. As a senior manager providing dynamic and visionary leadership, Nayak launched Posterscope in 2008 for OOH, subsequently followed by other lines of business. In the last 13 years of his journey, he has driven success with integrity & philosophy of open architecture created teams across domains to build a strong & consistent growth.

Over the years Nayak has also driven multiple MarTech & AdTech initiatives across lines of business to see action oriented and result driven outcomes across all lines and departments of business. Before Joining Dentsu International, he ran successful operations at Prime Outdoors and Aaren Initiative – now Rapport (IPG).