Exclusive | Connecting Mind and Machine with Heart: Eccentric Engine

Eccentric Engine is a full fledged Digital Content Agency with a team of thirteen consisting predominantly of Branding, Technology and Design professionals. “We create content for Brands to help them achieve their Branding/ Business objectives,” says Varun Shah Co-Founder of Eccentric Engine. Content could be in the form of Applications, Games, Videos or Sites across platforms.

 

Along with Varun the other two Co-Founders of the company are Gaurav Rane and Nitant Soni.

 

They have come up with a very innovative, novel and unique kind of launch party for their website Eccentric Engine on 5th June 2012. A virtual launch party!

 

Varun Shah of Eccentric Engine told us how they came up with the novel idea. He said “Having attended plenty of launch parties of other companies in 5 Star Hotels, Banquet Halls, etc, we wanted ours to be a much more memorable and unique experience for our Partners, Associates and entire Digital Community.”

 

The main factor being considered by them is to give a personalized service. The launch party plans to entertain people and make them a part of the experience. They will also showcase how they think and how they work. This kind of a launch will also prove very cost-effective for Eccentric Engine.

 

Also in store for the User is entertainment by the top Stand Up comedians in the country. “They will see our Logo reveal and will be greeted personally for being there. They will also be able to share any ideas through ‘Idea Labs’,” says Varun.

 

The entire digital community too will be involved with them on this site. “On the site, we have an Application that will generate personalized greetings and messages for visitors, so that they don’t feel as if they are just another visitor on site, but a very special partner/friend. Also, we have “Idea Labs”- a section where anyone, any brand, individual or organization can share any idea they have in mind.” he says. They would be helping them using their Resources.  “Seamless, easy transfer of ideas- just like how it should be!” says Varun.

 

They are working with Brands such as eBay, Mahindra among many others. They have worked very closely with Performics India to create engaging content, to compliment the Media & Search programs and will be working with other agencies as well.

Varun used to look after Mumbai operations of Zed Digital.

 

Their company slogan is “Minds that connect Machines with Hearts”.  “This explains what we do ---use of technology to reach out to audience across categories by generating content,” says Varun Shah of Eccentric Engine.

 

5th June 2012 is a day to watch out for, when a first of its kind, a virtual launch party is all set to take off.

 

Checkout online launch party video, click here: eccentricengine.com