Famous Innovations bags creative duties of athleisure brand Sporto

Sporto, an athleisure brand from the house of JG Hosiery, has appointed Famous Innovations as its AOR. The mandate includes complete brand strategy, creative and social media, and was awarded post a multi-agency pitch. The agency had on-boarded Zoiro, a men’s innerwear brand from the same group, company last year. 

On winning the account, Raj Kamble, Founder & CCO, Famous Innovations, commented, “The athleisure category has really made its mark in the last few years in India and is growing aggressively. The products from Sporto are truly world-class and innovation is at the core of the company, which excites us about the brand. We look forward to creating work that reflects the same innovative spirit.” 

Navinn Seksaria, Managing Director, JG Hosiery, added here, “Famous came to the table with great creative energy and passion. Their understanding of our TG came through strongly in the storytelling and design. With the athleisure trend going mainstream, we are competing with global heavyweights and hope to do some disruptive work that helps us cut through.” 

Famous Innovations’ list of clients includes Nestle, Burger King, Livpure, Titan, Times Group, Lakme, Van Heusen, Mahindra, D Décor, and Monster.com, among others.