Fast&Up launches new ad film with celebrity nutritionist Pooja Makhija

Fast&Up, India’s fastest growing nutrition brand, has launched a digital film with Brand Ambassador and celebrity nutritionist Pooja Makhija to spread awareness about boosting immunity the right and natural way.

With the ongoing pandemic, immunity has become the quintessential ‘buzz’ word with everyone wanting to strengthen and boost their immune system with several available solutions.

However, is that enough asks Pooja Makhija in the new campaign and says “Woh protection hi kya jo perfect protection na de?”

 Through this film, Pooja Makhija raises an important point of building a good immune system as that is the best shield to protect ourselves in the given times and reduce risk of falling ill.

The film further highlights the importance of consuming Vitamin C in its natural form with Amla and Pooja Makhija talks about Fast&Up’s effervescent immunity booster Charge as the most effective way to do so.

Fast&Up Charge has been the preferred choice amongst athletes, professionals, millennials, homemakers and anyone leading an active and fit lifestyle.

 Talking about this immunity-led campaign, Mr Varun Khanna, Co-founder Fast&Up says, “We are delighted to collaborate with Ms Pooja Makhija. As a brand, we have shared views with Ms Makhija on making quality nutrition a priority for prevention and not a remedy in times of a crisis alone. Long before the pandemic, we were talking about taking Charge of health and boosting immunity to strengthen the body’s defence system. Indians are already awakened to the importance of good health and nutrition and at Fast&up, we are trying to cater to this growing demand.”

 With this initiative, the brand aims to reach an active audience to make quality nutrition accessible for all.