FCA India creates another Iconic structure at Bengaluru International Airport
With an objective to further amplify the brand’s ideology “Go anywhere and do anything”, FCA partnered with Brandscope India to create a unique trigonal installation at the Bangalore airport. The structure is almost 60 feet wide and 18 feet in height on all sides.
Long term omnipresence through the outdoor medium has been the brand’s key driver to achieve high recall value. Keeping this idea at the core, this installation will be on display for a span of one year in one of their most important markets in India. This is a significant step towards Jeep India’s vision of strengthening their unique brand identity and staying relevant to the target audience. Brandscope implemented the complete execution right from the initial designs to the final architectural drawings which also included a detailed soil study to ensure the structure withstood the unpredictable weather and high wind pressures around the airport. With the successful execution of the Bangalore project, Brandscope has also implemented a similar concept on a billboard in Mumbai on one of the critical arterial routes.
Rahul Pansare, Head of Marketing & PR, FCA India Automobiles, said, “Keeping up with the tradition of creating impactful OOH installations, we acquired another iconic site in Bangalore. We partnered with Brandscope to create an installation which resonates with the core brand values such as passion and adventure, on one of the busiest airports in India. For a premium SUV brand like Jeep, such activations connect very well with the right audiences. We are very happy with the partnership and the response that the campaign has garnered.”
Speaking on the association and the installation, Anjum Tanwar, Vice President, Brandscope India said, “Jeep as a brand has been at the forefront of pioneering breakthrough initiatives. However, the big question was, how can we outdo the existing impact and create a new benchmark for the brand? Now that we see the installation standing tall in front of us, we are extremely delighted with the outcome. Our partnership with JEEP has been very exciting and we look forward to more challenging opportunities like these.”
The impetus for this innovation comes at the back of successful launches that have made in the past.