Ferns N Petals launches new Brand Film - "Bandhan Pyar Ka"

Ferns N Petals, rolls out a brand new digital campaign, “Bandhan Pyar Ka”,  on the occasion of Rakshabandhan,  featuring Actor- cum- siblings Saaquib Salim and Huma Qureshi, during the launch of India’s first ever Rakhi Label- Sneh.

The heartwarming reel is conceptualized by the creative team of Ferns N Petals. The film narration goes from “Huma Qureshi being an older sister is teasing his younger brother Saaquib as she made his moustaches while he was sleeping. After Saaquib got up, he realized how her sister is mocking on him and promises to serve him with his favorite sweet Kheer if he doesn’t wash his face.  After the ritual of tying the Rakhi, he realizes that he has been served with salt kheer.” The family in a playful mood celebrates and enjoys the occasion of Rakshabandhan with affection (Sneh).

Sneh- the Rakhi Brand is much more than just a promise of protection between siblings. It is about the little quirks and nok jhonks that the siblings share, and we can rightly say that neither love nor hatred, the bond between the siblings has one common string – Affection. Sneh is woven together with constant pokes, laughs, inside sibling jokes, childhood memories, and constant worry about your partner in crime. Sneh reminds us that nothing can change the sibling bond, which is tied with a string of affection.

Commenting on the launch, Komal, Head of Content & Brand Marketing, Ferns N Petals, said, “At Ferns N Petals, we have played on the idea of siblings affection and embracing love. With a common passion of neither love nor hate, mocking around and hilarious Nok-Jhonks, ties siblings together. Sneh is one of our first creations and we add an authentic touch to the film on the occasion of Rakshabandhan. From dialogues to being vocal about what bond brother-sister share in the family is all the narrative about.”

From the most irritating habits to the most adorable quirks, every sibling will relate to this film. Ferns N Petals is a pioneer in providing gifts for every kind of occasion and celebration. Exquisite Sneh Rakhi collection is available in 120+ countries, where customers can place orders from the comfort of their homes.

The Sneh collection has a range of gorgeous Rakhi boxes that have motifs of Kalamkari and Filigree. The Kaarigars of FNP have designed the Sneh Boxes with little vials of Roli-Chawal and sleek strings of Rakhi for every generation of Siblings who wish to celebrate this festival differently this year.