Fever FM's dramatic shutdown: Rebrand or reality?

Fever FM, the Hindustan Times-owned radio station, sent shockwaves through the media world with its sudden announcement of shutting down operations. However, whispers suggest this drastic move might be nothing more than a bold marketing stunt for a complete transformation.
Fever FM made the announcement in a LinkedIn post: "It is with a heavy heart we bring to you this urgent announcement. You our partners and our listeners have been with us through our ups and downs and our thick and thin but we must make this decision for all."

Sources speculate that the shutdown is a clever ploy to pave the way for a dramatic rebranding. Fever FM could shed its familiar moniker and emerge as "Fever Happening," a name hinting at a broader entertainment and experience focus.

Rumors swirl around a potential structural shift, possibly involving new business verticals unveiled alongside the rebrand. An official announcement is expected within the next two days, leaving everyone on the edge of their seats.

Ramesh Menon, Fever FM's CEO, stated in a LinkedIn video that the shutdown decision stemmed from evolving media trends. But now, doubt hangs heavy in the air. Was it a genuine farewell or a strategic silence before a grand debut? Only time will tell.