Fevikwik, Swiggy shine at the inaugural Star Re.imagine Awards
Fevikwik and Swiggy bagged top honours at the Star Re.Imagine Awards announced on Monday, June 11, 2018 in Mumbai, for excellence in creativity (Best Creative Campaign) and creativity along with the use of integrated media (Best Integrated Creative Campaign), respectively, in campaigns that reached out to the biggest audience across TV & Digital during the recently concluded Vivo IPL 2018 on Star India. Additionally, 11 campaigns across nine brands received special mentions.
Sanjay Gupta, Managing Director, Star India and Guest of Honour, MS Dhoni, under whose leadership CSK lifted the Vivo IPL 2018 trophy, felicitated the two winners with spectacular bespoke glass trophies designed by the grandmaster of British Glass studio, Peter Layton.
The winners and other meritorious campaigns were selected by a bespoke jury comprising Sir John Hegarty, Piyush Pandey, Raju Hirani, Vibha Rishi, Rahul Welde and V Sunil. They evaluated over 300 campaigns from 125 brands that had played during the Vivo IPL 2018 till Friday, May 25, on Star TV Network and Hotstar. The judges selected campaigns that excelled in both – creativity and leveraging the power of multi-platform TV and Hotstar.
The winning campaigns were from some of the best creative teams in Indian advertising. The top honours went to Fevikwik’s ‘Khushiyon ke chand pal’, conceptualised by Ogilvy & Mather, which won the award for excellence in creativity (Best Creative Campaign), and Swiggy’s ‘No order too small’, conceptualised by Lowe Lintas, Bengaluru, was recognised for the Best Use of Integrated Media (Best Integrated Creative Campaign).
All great campaigns are a result of great teamwork. Hence the two winning teams of up to 24 members each from Fevi kwik and Swiggy comprising of Marketing, Creative, Media, etc., will be hosted at a bespoke global sporting event. The Star Re.Imagine Awards celebrate and reward not just creativity, but great teamwork as well.
Over 125 brands were on board the Vivo IPL 2018 across TV & Digital from various sectors like Telecom, Consumer Durables (Handset), Retail and Lifestyle, Food Delivery and Restaurant (Hospitality), E-commerce, Online services, Automotive, Gaming, Online Payment Wallets, Paints and Adhesives FMCG.
Sanjay Gupta, Managing Director, Star India, commented, “We instituted the Star Re.Imagine Awards 2018 as a platform to enthuse the incredible marketing and advertising talent of India to create magic and disruption this IPL. We heartily congratulate all the winners for having created extremely engaging and inspiring narratives. These campaigns seized the imagination of the biggest ever audiences in an IPL across TV and Digital screens combined and contributed immensely to making the Vivo IPL 2018 a truly delightful experience for all. A very special thank you to all the members of the elite jury who helped immensely in creating a brand for the future – the Star Re.imagine awards.”
Partnering with Star India in this initiative are Sideways and Kyoorius.
Best Creative Campaign: Pidilite’s Fevi kwik campaign titled ‘Khushiyon ke chand pal’, conceptualised by Ogilvy & Mather.
Best Integrated Creative Campaign (leveraging of TV and digital platforms): Swiggy’s campaign titled ‘No order to small’, conceptualised by Lowe Lintas, Bengaluru.
Brands that received Special Mention from the jury (In alphabetical order):
Coca Cola – Brands Coca Cola & Sprite
Future Group – Brand Factory
Pidilite –Fevicol Ezee Spray & Dr. Fixit