FGII takes the initiative to create awareness of health insurance among youngsters
Future Generali India Insurance Company Limited (FGII) has launched the Health Super Saver campaign to encourage youth to consider their health as their most important asset. The initiative drives home the idea that health is a long-term investment.
The campaign revolves around the company’s comprehensive individual and floater health policy, Health Super Saver. This unique product offers customers 80% off on premium for a claim-free year.
The company has roped in celebrities like the renowned rapper Slow Cheetah and the evergreen actor Anil Kapoor to appeal to the younger audience through an engaging rap song. The song conveys how an individual can earn a return on investment on their most important asset – their health.
You can now invest in health and earn returns from it. How you ask? Mr. India aka Anil Kapoor will tell you how! Watch this crazy rap video to know more. https://t.co/owLXZiIWfv #AnilKapoorHealthRap #FutureGenerali #ROHKamayaKya? @AnilKapoor pic.twitter.com/Pb2VPPruOU
— @Future_Generali (@Future_Generali) August 24, 2021
Anup Rau, MD & CEO, Future Generali India Insurance Company Limited (FGII), said, “Due to the Covid-19 pandemic, the need and appreciation for health insurance has increased. However, the youth in the country has still not put health insurance on their priority list. They view health insurance as an expense, not an investment. Premiums paid are seen as a “loss” if no claims are raised. With this campaign and our product that caters specifically to this demographic, we have begun to challenge the status quo and aim to bring about a shift in the mindset of the younger population."
The latest FGII Health Super Saver campaign will run on major OTT platforms, Music Apps, and digital platforms of FGII.
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