FIAT launches all new Linea

Fiat Group Automobiles India Private Limited (FGAIPL) today rolls out its New Linea to a generation that aspires for luxury and comfort. The new version of Linea comes with newly designed stylish exteriors and premium interiors with rich loaded features.

FIAT, with the new Linea, has yet again raised its own bar on performance and luxury in the C+ segment. An array of best in class features in this Italian beauty is reminiscent of higher segment cars and is sure to delight its owners and add a whole new dimension to driving.

The car also sets new benchmarks in the areas of performance, safety, comfort, ride, handling and in-car infotainment. The car is richly loaded with premium features usually found in cars in higher segments. The car is equipped with new cruise control feature for comfortable and safe driving at high speeds and is also equipped with high end safety features such as ABS with EBD, dual stage airbags along with early crash sensors. The car is longest in the segment with best in class ground clearance.

New stylish exteriors: Bigger 15 and 16 inch alloy wheels with wider 195/60 R15 and 205/55 R16 tyres,  New Front Bumper & Grill, New Rear Bumper and trunk lid, ORVM with turn indicators and 2 New Exterior colours..

Safety and security: 3-point ELR seat belt with pre-tensioners and load limiters, Double Crank Prevention System, Fire Prevention System, rain sensing wipers, Automatic on/off headlamps, reverse parking sensors, Follow Me Home headlamps.  

Comfort and convenience: 1 lt & ½ lt bottle holder, stylish illuminated glove box, rear arm rest with bottle holder and glove box, personalised my-car settings.
Luxurious interiors: Premium leather upholstery dual tone dashboard with new instrument cluster and premium ambient lighting, AC with Automatic Climate Control.
Infotainment: Proprietary ‘Blue and Me TM” technology with voice commands, steering mounted audio controls, USB & Aux in inputs and unique ‘car’ features and many more.

The good news extends to the pricing with the car being available at same price as that of old Linea in order to make it affordable across the segment. All new Linea is now available in two versions with1.4 L T- Jet Petrol & 1.3 L Advance Multijet Diesel engines.

Speaking on the launch Mr. Nagesh Basavanhalli, President and Managing Director-FIAT Chrysler India Operations said, “With the launch of new Linea, we are optimistic about our growth in Indian market and are strengthening our commitment to our existing as well as prospective customers. The launch of the New Linea is a start of a new chapter of FIAT India’s journey in the country. The New Linea offers a perfect blend of sophisticated style, refined performance, class leading comfort and exceptional ride. FIAT India will also be launching more models this year and with a 100 plus dealer network and upcoming marketing initiatives, we will be in a strong position to capitalize on the Competitive Market.”

The beautiful and performance oriented New Linea is. available in six colours - Tuscan Wine, Minimal Grey, New Pearl White, Hip Hop Black, Sunbeam Gold and Magnesio Grey. The car will be available at exclusive FIAT showrooms across country.

FIAT as a brand had engaged with the target audience and current and prospective customers by communicating its journey in India and highlighting the latest developments such as its rapidly expanding independent dealership network which has achieved a milestone of 100 plus in a span of one year, 24*7 road side assistance and various check up camps.