Fiona ropes in Sridevi as its Brand Ambassador

Fiona Consumer Products Private Limited announces the launch of TulipsRed, India’s only Digital ROTM technology water purifier. The organisation has also appointed Sridevi, a leading Bollywood Actress and Padma Shree Recipient as Brand Ambassador.

The product was launched at a grand scale event at the Hyatt Regency on International Women’s Day, March 08, 2013 by the Bollywood actress in the presence of  Shri K.H. Muniyappa, the Hon’ble Minister of Micro, Small and Medium Enterprises.

The company designs, manufactures and markets technologically superior and very advanced domestic RO water purifiers under the Brand name Fiona™.  Its comprehensive five-stage purification process completely eliminates dissolved impurities, bacteria and viruses to deliver 100% pure and hygienic water.

Sridevi was the perfect choice to establish a connect between Fiona and the Indian audience. The primary reasons behind signing the coveted actress as the face of the brand was her popularity amongst all age groups irrespective of boundaries and languages, her continuous strive to be a perfectionist who delivers quality and exceptional performances every time. The face of the contemporary Indian woman, Sridevi aptly blends style with splendor, intelligence with care and the quintessential Indian woman who knows how to balance her home and career.

On the occasion, Mr. BSVSS Prasad, Managing Director, Fiona said, “The designed products are based on India’s only patented Digital RO water purifying technology which only FIONA can lay claim to. Moreover, none of the RO water purifiers have moved to the next level to give the consumer the added advantage of a stainless steel detachable water storage tank. All purifiers are using plastic tanks and they are not even detachable. Our product allows the consumer to remove the storage tank, empty it, wash and refill with purified water. The added advantage is not just pure but 100% hygienic water too. It is evident that Fiona’s Digital ROTM water purification technology and Sridevi charisma will surely enable the brand to position itself as the best water purifier of India.

Mr. Surendra A, Chairman, Fiona added, “In the past few years, Indian water purifier industry has witnessed an exponential growth. Given the increasing awareness and largely untapped market potential the sector is expected to grow at a CAGR of more that 20% per year. As a commitment to the environment, Fiona™ products are eco friendly and the brand has the unique policy of encouraging users to return parts for their ecological disposal.”

Speaking of her association with Fiona, Sridevi said, “Water is the important component of life and we at the entertainment world have always emphasized to add more value to life, hence there is definitely a strong connect to be associated with Fiona which is revolutionizing the quality of drinking water. I being the brand ambassador of Fiona, would encourage people to stay healthy, drink more water, pure water and use FIONA Water purifier at home.