Flipkart’s Meme Affair reaches to 23 million for Big Billion Days Campaign
Breaking through the traditional communication clutter, Flipkart and MemeChat devised a seamless online-offline meme strategy that has successfully engaged 1 million netizens under the campaign umbrella of #UpgradeTohBantaHai. The campaign is in line with the brand’s communication narrative of enabling consumers to upgrade to the products that they aspire to have.
Striking a chord with the target group, the online campaign yielded 28,500 memes in a week's time with over 10 million pre buzz and 13 million post buzz reach on social media. The campaign is live across Twitter - where it was trending on the 4th place, and Instagram social media handles along with MemeChat platform and is further spread across OOH mediums via 500 autos in Bengaluru.
Speaking about the campaign, Agnik Ghosh, COO and Co-Founder of MemeChat said, “We are continuously working towards enhancing the social experience of our community while empowering brands to connect with their relevant audiences. Unlike the regular ads on billboards, memefying the autos serves a dual purpose of entertainment as well as grabbing the attention of the consumers about the campaign at the same time.”
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