Flipkart engages with over 45 influencers for the #FlipkartShoppingMela campaign
Flipkart, India’s homegrown e-commerce marketplace, unveiled its latest influencer campaign #FlipkartShoppingMela to bring to the fore the platform’s affordability and high-quality selection across an expansive range of products on beauty, fragrance, FMCG, and home furnishings. Flipkart aims to further expand its reach beyond Tier 2 regions in the country with this campaign by highlighting it as a value-driven shopping destination providing the best budget-friendly deals.
The influencer campaign #FlipkartShoppingMela was conceptualised to cater to the varied needs of customers across the country by offering them an expansive selection of high-quality and value-driven products.
Commenting on the campaign, Kanchan Mishra, Senior Director, Consumables (FMCG), General Merchandise and Home, Flipkart, said, “At Flipkart, we are committed to offering a high-value shopping experience to our customers by paying close attention to their dynamic needs. E-commerce shoppers in India, especially from Tier II and III markets look for quality, convenience, value-based, and reliable shopping experiences. We conceptualised the #FlipkartShoppingMela campaign ahead of the festive season, to strike a chord with Bharat and re-emphasise Flipkart as the quintessential value-driven shopping destination for everyone across the country.”
The campaign will be amplified on social media channels by engaging with over 45 regional influencers across categories such as fashion, lifestyle and beauty. Further strengthening the platform’s connection across Bharat, the campaign will tap regional languages including Oriya, Bengali, Manipuri and Assamese. Some of the products highlighted in the campaign include bedsheets, blankets, curtains, bottles, lunch boxes, kitchen containers, wallpapers, clocks, posters, indoor plants, shampoos, moisturisers, hair oils, kajal, eyeliner, foundation etc.
Flipkart offers a growing number of national, international, and regionally-renowned sellers and brands including D2C, an opportunity to provide customers with an expansive product range across categories.