Flipkart, Makemytrip emerge as the most preferred e-tailers of 2013: Study

Cashkaro.com, India’s leading Cashback & Coupons site surveyed 1,000 members to learn more about which websites they loved in 2013, what they shopped for, who they would vote as Indian of the Year and many more interesting trends! Some key results are summarized below.

While Onion was undoubtedly the vegetable of the year in 2013 and Sachin’s retirement equated him to God, there is nothing more revolutionary than AamAadmi Party taking a stand for Delhi. The wonder year that 2013 has been, Cashkaro.com, in light of recent changes has conducted a very interesting survey: “Cashkaro People’s Choice”. The survey captures interesting finds about what the AamAadmi actually has to say about E-commerce, Politics, Entertainment and Sports.

In the ecommerce segment, survey conducted by Cashkaro.com reveals that 30% of the respondents said that Flipkart was their favourite website of the year. While that came as no surprise, Myntra ranking second received 23% votes and Snapdeal garnered 17% votes with Jabong close behind at 11%. Under the Best Customer Service category, Flipkart again was ranked highest receiving 29% of the votes with Cashkaro.com ranking second at 23%.

The product that was most popular amongst the surveyed population and was also the most shopped for product “category” turned out to be Clothing which received 38% votes. Close behind were Electronics at 23%, followed by Mobile recharge at 17%, Footwear & Accessories at 11% and then food, books and travel bookings each receiving almost 4% votes.

When asked which website people prefer to book travel via, MakeMyTrip emerged as the favourite. 51% of the respondents flock to MakeMyTrip to make their trips pocket friendly, fun and enjoyable.  Following MakeMyTrip, Yatra scored a 29% in terms of popularity. While 9% of the votes went to RedBus, approximately 11% chose other websites to book travel!

A service that has clearly boomed in 2013 has been recharging one’s phone online. Websites like Freecharge, PayTM, RechargeItNow, etc have seen a load of mobile phone users convert to using online methods to recharge their phone. It seems that the Freecharge-Pepsi campaign did really well considering 38% of the respondents voted for Freecharge as their choice of online recharge. However, over 50% of the respondents voted PayTM as their online phone recharge buddy.

Cashkaro also took a poll on who the Indian of the Year would be in different categories like Politics, Entertainment and Sports. In Sports, while it was undoubtedly Sachin’s year(64% votes), the Indian of the Year in Entertainment was bagged by Comedian Kapil Sharma at 38% votes, followed by Aamir Khanat 17 % fizzling out to Salman Khan at 13% and ShahRukh Khan at 10%. In Politics, although Delhi rejoiced to Arvind Kejriwal’s coming into power, 50% of the votes went to Narendra Modi and close behind at 46% votes was Arvind Kejriwal!Rahul Gandhi got 4% votes, reflecting peoples party preference move away from that of Congress to a new one taking over.

With the New Year in, www.cashkaro.comalso asked people what their New Year Resolutions were. 49% of the respondentsintend to work harder towards achieving their professional goals in 2014. That makes nearly 50% of the people eager to evolve and revolutionize themselves in their career path, an indication towards individual growth and fulfilment. 13% swayed between being nicer to people and working on amending their attitude towards life or striking a better work-life balance.  11% of the surveyed population are looking to focus more on their health this year, while losing weight is the goal for about 10% of the surveyed population!

In 2014, many people also intend to travel and explore India more vis-à-vis travelling abroad. It is not only the e-commerce industry realizing potential in India but also Indians as a whole realizing that there is a lot to experience and explore in India.