Flipkart's Big Billion Sale print campaign receives 1 Billion scans in just hours

Flipkart's Big Billion Days 2023 is back this year, running from October 8th to October 15th, 2023. This marks the 10th edition of their grand sale, coinciding with the commencement of the Amazon Great Indian Festival, creating a significant competition between these two major online shopping events.

During the Flipkart Big Billion Days 2023 sale, customers can anticipate substantial price reductions on a wide range of items, including smartphones, laptops, accessories, clothing, and more. Furthermore, ICICI, Axis, and Kotak Bank cardholders will enjoy an additional 10 percent instant discount when making purchases.

To engage and promote this event, Leo Burnett India has conceived an exciting and unique idea. They have collaborated with Times, particularly for the Sunday Times front page. The advertisement features a QR code that leads to discovering their offers. The brand has already received over a million scans.