Flipkart's releases a new film - #AbHarWishHogiPoori

Flipkart’s latest brand film - #AbHarWishHogiPoori is an endearing chain of human wishes that travels between customers spread across geographies, gender and age and connects them through their desires and aspirations.

The film unfolds mini stories of many people and their wishes whether momentary or almost life-altering those are fulfilled by Flipkart. Launched in sync with the recently refreshed brand identity, “Ab Har Wish Hogi Poori” is the new brand expression for Flipkart, which promises to fuel and fulfill wishes.

Speaking about this, Shoumyan Biswas, Senior Director, Marketing – Flipkart, said, "The refreshed brand identity, including the new logo, is a reflection of our promise to our customer and stakeholders – to be a brand that is youthful, innovative, inclusive and reliable. We have always been ahead of the curve in a rapidly evolving industry and the new brand identity honors the legacy that we have built over the last eight years and at the same time looks into the future.”

Shoumyan further added “The new brand film, #AbHarWishHogiPoori reflects our aspiration to fulfill billions of shopping wishes in our country. This film is a story of how different wishes connect us with each other at a human level. The inspiring idea behind this film was to recreate magical moments of life, of relationships and reflections, of joy and desires and tell them in a fresh way against a powerful narrative and yet make them relatable. With over 20 lakh views in just 3 days, this film has already received overwhelming love from our consumers”.

Ideated and developed by Lowe Lintas, this film has been directed by Abhinay Deo with narrative and VO by the Swanand Kirkire.

Built on the back of a strong and reliable customer service and reach, Flipkart has always been a leader in building the habit of shopping online. This refresh aims at building and engaging with the customers in a real and endearing way to fulfill their shopping wishes.