FNP Sets New Gifting Trends with Record Rose Day and Propose Day Sales

FNP.com, the leader in India's gifting landscape, has outdone itself during Rose Day and Propose Day with unparalleled sales, reaching new cities and introducing a myriad of trending products that redefine the art of gifting.

Approximately 40% of the total number of roses gifted throughout the year happen during the Valentine’s Week.

Delhi Mumbai and Bangalore has seen a surge of 25% this year with cities like Chandigarh, Pune, Jaipur and Surat experienced a significant increase in orders

The company expanded the traditional rose palette, with a surge in demand for unique shades like Aqua Pink, White, Yellow, and notably, the Pantone colour of the year, Peach roses. The trend for diverse expressions of love was further highlighted by an uptick in same-gender gifting, which saw a steep surge during Rose Day.

FNP is also the pioneer in adding theatre & context to the gift delivery itself. There was a notable increase in midnight delivery services this year with consumers opting to surprise their loved ones during the wee hours.

Overall the brand is projecting a 45% increase in sales compared to last year, particularly in categories such as gift hampers and personalized products, which are expected to experience a 100% growth.

Innovation is at the heart of FNP’s offerings, with Roses with glowing LED lights, personalised bouquets with name and quirky messages meant for the recipients along with  personalized jewellery becoming top choices for customers seeking unique ways to express their love. "Forever Roses," which are natural roses from Ecuador preserved at their peak with a shelf life of 2 years, have emerged as a symbol of eternal love, captivating hearts nationwide. Consumers are shifting away from mass-produced goods and are willing to invest in gifts that reflect their individuality, unique style, and taste.

"FNP.com is more than a gifting company; we are facilitators of joy and love," said Pawan Gadia, Director and CEO Global at FNP "This Rose Day, we've not only witnessed record sales but also the power of innovation and the depth of human connections. As we advance, our focus remains on exceeding expectations and touching lives in meaningful ways."

Galentine's Day on February 13th has also seen a notable increase in women celebrating their friendships through thoughtful gifts from FNP.com, from flower bouquets paired with premium chocolates to luxurious spa hampers.

An impressive 50% of FNP.com's customers chose to bridge distances by sending gifts to loved ones in different cities, underscoring the brand's role in connecting hearts across the country.

FNP.com thanks its customers for their continued trust and looks forward to making more celebrations special with its cutting-edge offerings and dedicated service.