Foxtel Media appoints Kantar Media to unlock audience insights

Kantar Media, a world leader in audience measurement, has been commissioned by Australian Pay TV provider Foxtel to deliver an audience measurement service ingesting data collected from their subscribers’ set top boxes using return path data technology. 

The Kantar Media powered service will unlock the power of the viewing data captured through more than one million Foxtel set-top boxes installed in Australia. Foxtel Media will access the data using the powerful AdvantEdge software from Kantar Media’s TechEdge software unit. The solution incorporates data validation, processing and capping, adjusting long viewing sessions into realistic viewing levels.

Mark Frain, CEO, Foxtel Media commented “In 2023, we should all be able to confidently measure and trade digital currency in a digital world. The Foxtel Group has access to data from over one million set top boxes and more than 3.1 million streaming customers, and we’d be negligent if we leave this data idling for another minute. That is why we’ve engaged Kantar Media, a world-renowned and locally familiar measurement player, to process and analyse viewing data from the true scale of set top boxes being used in Australia. We’re looking forward to delivering new insight into our audiences to aid media planning.”

The service will be able to provide a granular understanding of Pay-TV consumption and subscriber behaviour. It will be available for Foxtel Media clients from 1 December 2023.

Keld Nielsen, Senior Director at Kantar Media, added “We are delighted to partner with Foxtel, leveraging our deep experience in processing operator data to unlock the value of their subscriber data. We are excited to explore new opportunities to serve the Australian media industry, unlocking further opportunities to integrate and enrich more data sources in the future.”