FreakOut launches in South Korea, appoints Sangjae Lee as Country Manager

Having presence in 19 countries, global marketing technology company FreakOut, part of FreakOut Holdings, now forays into South Korea. The company has appointed Sangjae Lee to the role of Country Manager, FreakOut South Korea. 

At FreakOut, Lee will lead and expand FreakOut’s operations in Korea by collaborating with clients, agencies and publishers to address their diverse digital marketing needs and also develop cross-border marketing campaigns for companies targeting global consumers. 

Narayan Murthy Ivaturi, Global COO and Board Director, FreakOut Adtech Business, commented, “With our launch in Korea, a key strategic market for Adtech, FreakOut is now present in all media markets in the region. With Sangjae on board, we have the best man for the job. He brings years of experience and key contacts in the industry. We are really happy to have him join the FreakOut family.” 

Lee brings over 20 years of business development and marketing experience. Before joining FreakOut, he worked as Country Director, Korea at App Annie, helping global enterprises like Samsung and Netmarble succeed in the mobile space. Prior to that, Lee spearheaded corporate strategy and advertising at 11st, a major Korean e-commerce platform, and held senior leadership positions at Yahoo! and Naver. 

On his new role, Lee said, “I am so excited to join FreakOut’s team of diverse experts at such an exciting time in the company’s growth. With Korea’s digital market growing rapidly and with the power of FreakOut’s diverse product suite, I believe huge opportunities lie ahead for us to become a preferred partner for our clients.”


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