Free advertising slots on Republic Day on UTV Bindaas!

The channel UTV Bindass has invited companies to showcase their Indian brands free for the entire day on Republic Day i.e. January 26 2010. This initiative is named myhindustan.in.

UTV Bindass ' it is a youth-oriented Hindi entertainment channel aired by UTV global broadcasting. It could be said all initiatives are been taken in order to revamp its channel image.

On this initiative, Heather Gupta, channel head, UTV Bindaas said, "We are a home-grown channel and young people in India are very proud of their roots. We're reinforcing the Indianess of our brand compared to other foreign brands like MTV in the same space."