French Essence Unveils its New Brand TVC
The 'Very Very French' campaign, conceived and executed by Shreyansh Innovations, marks a significant milestone for the brand. Scent brand French Essence’s TVC transports viewers on a journey that expertly blends the spirit of France with the allure of India.
The TVC is filmed in a palace in Europe, but the commercial goes beyond visual allure, offering an aromatic journey that transports viewers. The advertisement French Essence conveys a message that resonates: ‘You may not be French but you can smell like one. It is Very Very French.’
"French Essence is the epitome of luxury fragrances, embodying the essence of France in every drop. The TVC, shot amidst the grandeur of a palace in Europe, resonates with the brand's commitment to delivering an experience that is nothing short of extraordinary. The opulent backdrop perfectly complements the essence of French fragrances, allowing viewers to be transported to the blooming fields of France, even from the comfort of their homes. This TVC is not just a visual delight; it is an olfactory escapade. As the aromatic notes unfold, viewers can immerse themselves in the romance and the craftsmanship of France. French Essence's TVC serves as an ode to the seamless amalgamation of cultures, fragrances, and the shared elegance of both nations."- said Nidhi Gupta, CMO, French Essence.”
“French Essence's TVC serves as an ode to the seamless amalgamation of cultures, fragrances, and the shared elegance of both nations," she adds.
Shreyansh Baid, Founder & Director, Shreyansh Innovations, expressed his thoughts on the project, saying, "The task at hand was to revamp the brand's positioning while preserving its playful and carefree essence, with a greater emphasis on the product line. That is when we introduced 'Very Very French' as the new tagline. Our launch includes a brand-new film that is fun and fresh. It transports you to a quintessential French night, evoking the imagery we all associate with the charm of France."
“Shreyansh Innovations' creative team has worked to encapsulate the spirit of France, delivering a campaign that promises to captivate audiences and reinforce the brand's identity.”