From UK to the Middle East: Agencies extend partnerships

CORQ and The Romans have decided to extend their partnership from the UK to Dubai, as the influencer intelligence firm and the agency have the objective of building associations which are more authentic and genuine between influencers and brands in the Middle East.
As per a Statista report, 82% of social media influencers are found to be females and they are dominating the global creator economy with respect to almost all aspects. They are the trendsetters and the innovators, the spirited and powerful force behind captivating social media platforms. They set the stage for something magical both in front of the camera and BTS. One of the main reasons behind women dominating the social media platforms is that most consumers assemble, network, connect, discuss and have real-life conversations about our complicated world and its events on these platforms.
The world’s most influencing social media personalities are residing in the Middle East. Most global audiences know social media stars: for instance Asci AKF, Karen Wazen, and Huda Kattan, whose content is considered to be more aspirational rather than being relatable in daily life. It is estimated that the Influencer spend in UAE will increase from 9 million to 81 million USD by the year 2027 and it is a space dominated by the females.
Influencer spend in the UAE is expected to rise to 81 million USD by 2027, up from just 9 million a decade earlier up (800 per cent). And this tends to be a female-dominated space.
It is aspirated by every brand to build a culturally coherent and an authentic brand voice. One way of ensuring this is tapping into the consumer conversations when they are occurring and leveraging the significant voices during those conversations. Brands should be focussing more on pursuing the authentic and credible voices of the domestic creators, driving growth and innovation with women being at the forefront.