From White Rivers Media Comes a Unique Launch for the Latest DIZO Watch 2
DIZO, the first brand under realme TechLife ecosystem, recently unveiled its latest product ‘DIZO Watch 2’ in a unique digital launch event, where for the first time the CEO of any tech wearable brand was seen collaborating with key users across categories.
The launch of DIZO Watch 2, led by Abhilash Panda, Chief Executive Officer, DIZO India also featured tattoo artist Eric D’souza, fitness enthusiast Sarah Ghag, choreographer Shehzaan Khan, freestyle footballer Archis, Chef Tanish Shah, and graffiti artist Mooz.
True to its claim Max Display. Max Style., the smartwatch features a 1.69-in (4.3 cm) bright full touchscreen – the biggest display under INR 3000 - and 600nits high brightness offering consumers to do more with the max display. The premium and sturdy metal frame with 2.5D glass bring both durability and style together to the table. With the square-shaped dial having oval edges and 20mm detachable straps, the 52.5g DIZO Watch 2 comes in four trendy colour variants – Classic Black, Silver Grey, Golden Pink and Ivory White to choose from, and along with 100+ dynamic watch faces and personalization feature, it is sure to complement your fashion statement.
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The campaign for DIZO’s latest wearable kick-started with a ‘different’ launch video, taking their motto ‘Be Different’ to a whole new level. Abhilash Panda was seen passing along the smartwatch to some popular figures in the field of dance, food, football, fitness, tattooing and street art, who gave a first-hand account of their experience with the smartwatch before passing it on to the next.
Shortly after the main launch event, each of these figures released a fun video-testimonial of the smart wearable in their own signature style, showcasing how DIZO Watch 2 is making a difference in their lives. You can watch these fun videos on the DIZO YouTube channel
“For DIZO Watch 2, we focused on a concept that puts the limelight on its key users. Our main goal here was to create a pitch for the smart wearable that is in line with the brand motto as well. Be Different, as a broader concept, trickles down into this unique digital launch of DIZO Watch 2, and gives our growing community the super boost it needs.” said Shrenik Gandhi, Co-Founder & Chief Executive Officer, White Rivers Media.
When asked about the launch Abhilash Panda - CEO, DIZO India said, “We are witnessing extremely positive responses from the DIZO community, peers, and competitors alike. DIZO Watch 2 is a one-of-a-kind smartwatch with so much to offer at its price point. It enters the market and the lives of our users at a time when there is a reinstated focus on being fit and maintaining a more balanced lifestyle. But this is really just the beginning. We cannot wait to showcase the products in the pipeline and bring forth more delightfully surprising launches in the near future.”
Follow DIZO’s journey on:
Official Website: www.dizo.net