Future Generali India Life Insurance Company launches a new campaign

With an aim to transform the consumer mindset concerning the insurance industry which is often bogged down by confusion and mistrust Future Generali India Life Insurance (FGILI), has recently launched the TRUST campaign: #BharosaPapaJaisa. The campaign reiterates the trust that individuals have in their fathers being the key decision-makers and believes that fathers are the ones to protect them with the #BharosaPapaJaisa campaign. Further, through the 360-degree campaign, Future Generali India Life Insurance wants to convey its offering of being the most trusted advisor and solution provider helping consumers secure their financial future. 

Highlighting the challenges such as the hiding of critical terms & conditions, challenges in getting returns, the promise of high returns, and more, Future Generali India Life Insurance showcases how consumers can overcome these hurdles and educates them through this campaign. The campaign with 3 digital films will be launched in 3 phases with different storylines, revolving around the challenges faced by customers while they interact and transact with the insurance category. Dubbed in 4 languages the campaign will be promoted on various digital channels including YouTube and Facebook to maximise the reach in relevant geographies.

The 3 films will roll out on a periodic basis. Each film will be covered in 3 phases - Phase one will see the teaser campaign on social media. Phase two will see the launch of the brand film and customer/employee engagement activities. In phase three, social media will be used to sustain the campaign. There will be an on-ground engagement around the Campaign at Future Generali India Life Insurance offices as well. Each phase will encapsulate various activities.The film has been shot by leading director Manish Sharma from P Se Picture.