Gap Celebrates the Gift of Gratitude, Togetherness & Individuality

Gap, the iconic fashion brand, launched its Holiday campaign today, taking a page from its heritage of bridging the gaps between generations with an incredible cast of gifted individuals who champion originality, while showcasing fresh style with pieces customers can’t wait to gift. Rooted in the idea of 'Gifted,' the campaign celebrates the gift of self-expression with Gap’s most-loved essentials and the gift of being with each other during the holidays.

This season, Gap encourages consumers to embrace gifting those we love in warmth and softness and wrapping themselves in the spirit of togetherness. The diverse campaign cast shows that through timeless Gap pieces, your individuality and personal style can shine. Whether draped in coats and denim or bundled up in our coziest CashSoft knits, the cast is featured in the brand’s iconic winter staples sported in their own way.

Gap's Holiday 2023 campaign launches across digital media, out-of-home, video, social and Gap brand channels in October 2023. Witness this wonderful cast of talent express individuality and share what means the most to them this holiday season, HERE? 

The gifted cast includes Grammy-Award winning musician and activist Alanis Morissette and her family; podcaster, author and purpose coach Jay Shetty with his wife and cookbook author Radhi Devlukia; founders of chef collective Ghetto Gastro: Lester Walker, Pierre Serrao and Jon Gray; model and creative force Florence Huntington-Whiteley; folk artist and Grammy-Winning composer songwriter Diana Gordon; Swedish model and designer Elsa Hosk captured alongside her daughter Tuuli; body-positive model Sabina Karlsson and her family; and Japanese model, actress and singer Rola.

The campaign spotlights Gap’s iconic pieces along with new styles that are perfect for the holiday season, including Gap’s new proprietary knit, CashSoft, which is brushed for softness to create a feel similar to cashmere, while boasting durability and the convenience of being machine washable. Additional standouts include denim and khaki essentials to stylish outerwear and sleepwear styled in the campaign: Alanis in Men’s ‘90s Loose Jeans, Jay and Radhi in Baggy Khakis, Sabina in the Recycled Wool Wrap Coat, and Elsa in the Vegan Leather Trench.