Gauri Awasthi Srivastava bids adieu to Reprise Media!

Gauri Awasthi Srivastava quits Reprise Media, a group company of IPG Mediabrands Group.

She joined Reprise Media as Senior Director Digital and was handling the Microsoft digital campaigns both local as well as international. She was appointed as a lead for strategy, custom media deals, digital media planning and played a key role in restructuring the team, building-up agency-client relationship, driving successful launches and helping agency reaching its digital revenues in a very short span of time. Her scope of work was not limited to only Online Marketing but she also laid her hands in handling Integrated Custom Media deals which had an amalgamation of both offline + online. In offline the campaigns included TV, Print, Digital Events etc.

Under her successful leadership, the Launch of Windows 8 occurred which created ripples in the industry as well as in Microsoft. The launch was a very promising event which was one-of-its-kind ever in the history of Microsoft.

After a small but extremely successful stint with Reprise Media, Gauri has plans to move-on towards the entrepreneurial way.

Gauri reveals that she is exploring other opportunities and also toying on the idea of starting her own fashion brand. "I have been always excited about e-commerce and has been fascinated with the idea of creating my own brand which would invoke buyers to make a purchase" she adds. She insists that she intends to do something different.

Gauri's career spans more than a decade in digital media. Having started her career with selling and marketing Education Programs / Courses to aspiring candidates soon moved to the enriching & enormous field of Internet. A MBA graduate from Bangalore, she began her digital journey as a strategic account manager with Times Group job portal – Timesjobs.

After a stint of 2years with Timesjobs she moved to Ibibo Group and then later to Vangelz Technologies. In Vangelz, Gauri was Heading the Indian Operations and was instrumental in driving the digital projects and up scaling more business from the UK clientele.

Subsequently, Gauri headed to Ignitee Digital as Business Head Bangalore. She was managing the clients for both Bangalore as well as Hyderabad. During her stint which lasted for 2 years she managed to achieve agency targets and a special mention to the biggest Digital deal with AP Congress to handle YSR’s Reddy election campaign.

After Ignitee which happened in 2009, Gauri moved to Seventymm as an Associate VP for Marketing and Product. She was managing the corporate site and was instrumental in spearheading Seventymm’s digital and other marketing communication activities. Has had the good fortune of working with some of the best umbrella brands where she lent her marketing / new media expertise to industry leaders like– Redwing Solutions, Xebec Communications and then finally to IPG Media Brands Group Company - Reprise Media. She have received accolades while working hand-on with some of the most inspiring league of clients, e-commerce projects, viral marketing, digital marketing campaigns, branding, online reputation management, creative design.

Each day is a new day for her where she tries to make it more interesting and a learning experience for her as well as for others. She is an avid reader and a blogger. Hence going by the same school of thought she is penning down a book on Digital Marketing – an Emerging Next-Gen Marketing Mantra.