Gauri Awasthi takes the entrepreneurial route with Digital Edify

Gauri Awasthi has launched her own venture, Digital Edify, serving as brands’ DTBU – Digital Transformation Business Unit, along with co-founder Aakash Shrivastava. The venture will devise the ‘X’ factor digital solutions for new-age customers.

Digital Edify aims to be a one-stop-shop-digital transformation facilitator for all business needs, offering a wide array of services broadly classified under the heads of Omni-channel Marketing, eCommerce end-to-end development and scaling-up, Marketing Automation, Artificial Intelligence, Digital Transformation complete offline-to-online, Performance Marketing, Virtual Events, Offshore Remote back-office assistance, eCRM & Loyalty Programs and Website Responsive designs, UX/UI, HTML5/CSS, PHP, Magento, Mobile App, Chat-bots Technology – Creation to Implementation.

Excited about the new launch, Awasthi affirmed, “We are NOT an Agency. We are the Innovators with Design Thinking and Digital Transformation Expertise. We are the DTBU, brand’s Digital Transformation Business Unit. We will help build Brand Awareness, Brand Salience, Desire, Generate Demand, Convert into Sales for Brands. We are advisors, brand advocates, growth hackers scaling-up your business ROI.”

Speaking further about the venture, Aakash Shrivastava said, “The team brings-in eminent knowledge. An exclusive, globally recognised and an award-winning team, who has earned accolades for prestigious global brand projects. We are advisors, brand advocates, growth hackers scaling-up your business ROI.”

Shrivastava is a techno-creative-commercial individual, following empathy analysis, data, analytics & research-oriented approach delivering on complex KPIs adding to the business top-line growth. He has 16 years of experience in Design Thinking, UX Design, Digital Marketing, Omnichannel Marketing, Digital Transformation, and Product Management.

Awasthi’s last assignment was as Head of Digital and Social Advocacy, part of brand and marketing team for Fabindia India & Overseas. She was associated with the organisation for more than two and a half years, managing the apparel, home & lifestyle, personal care, interior design studio, Organic India, café, experience centers and international stores as well. Her role at Fabindia included planning a ‘360-degree’ management encompassing digital strategy. She spearheaded the brand’s omni-channel digital strategy, think-tank, creative/ UX UI strategy, social and influencer marketing, listening and orm, native content, digital/ programmatic media, performance/ e-commerce.

She is widely known for driving incremental growth, brand awareness and reach, increase in share-of-voice via defined digital, social and omni-channel approach. She believes in working on getting the digital mix approach via artificial intelligence and getting the customer experience and refining it for the better by the emerging digital transformation techniques, having taken the opportunity of marrying the both digital versus offline. Awasthi has more than a decade and a half of advertising and marketing experience, having worked with agencies such as GroupM, Cheil India, IPG Mediabrands and Ignitee Digital. Her expertise lies in online marketing, artificial intelligence, marketing automation, programmatic, omnichannel, integrated digital and social media strategies, influencer marketing, creative strategies and digital transformation.


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