Gen Z embraces fun over fear: Fiama Mental Survey on World Happiness Day

In India, attitudes towards mental wellbeing have been gradually evolving with increased awareness towards reducing the stigma that is commonly associated with this issue. This World Happiness Day, insights from the Feel Good with Fiama Mental Wellbeing Survey 2023* sheds light on GenZ redefining their outlook towards a happier state of mind and a sense of contentment. Commissioned with NielsenIQ, the survey covers a gamut of beliefs, behaviours and major stressors for GenZ and Millennials towards mental health while identifying de-stressors that bring them happiness and a sense of calmness.

Contrary to the ‘Fear of Missing Out’ on social events and activities, GenZ embraces a fresh perspective towards FOMO as ‘Fun of Missing Out’. This shift in perspective empowers individuals to set boundaries, prioritize their well-being, and engage in what truly brings them joy and fulfillment.  The survey illustrates that despite the varied causes of stress and increasing anxiety, 51% Indians who believe social media has a positive impact turn to online counselling as a treatment option. Yoga, meditation, and exercise emerge as popular choices among 86% of Indians to combat stress, highlighting the importance of physical activity in maintaining mental balance. 75% Indian GenZ watch a pick me up series or a feel-good movie to unwind.

Dr. Raghu Appasani, Founder and CEO, MINDS Foundation states, “The first step to Happiness for adults in the busy lives that we all live now, is to understand what is stopping it and then trying to work on it – whether internal or external. Fiama in collaboration with Minds Foundation provides subsidized virtual therapy. The therapy sessions are designed for people who are committed to make personal changes for greater life satisfaction and help them gain a better understanding of themselves.”

As mental wellbeing in recent years has gained some prominence in broadcast content, the Feel Good with Fiama Mental Wellbeing survey also throws light on attitudes towards mental health portrayal; 79% believe positive mental health portrayals in movies can aid in addressing stigma and 81% also feel that celebrities create strong impact as mental health advocates.

Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, added, “Emotions are at the core of being human and the pursuit of happiness is non-negotiable. This is corroborated further by the Feel Good with Fiama Mental Wellbeing Survey with Fun of Missing Out emerging as the new perspective. Mental well-being is an integral part of our psychological, emotional and social well-being. ITC Fiama is committed to enabling proactive conversations on mental wellbeing in India.”

Rashmika Mandanna, ITC Fiama’s brand ambassador comments, “In today's fast-paced world, safeguarding our mental health is paramount, given the relentless pressures we face. My daily life often spans odd hours with hectic schedules and travels but I believe in living in the moment and find little joys in the smallest of things, be it small gestures of kindness that I witness around me, or just a quick indulgence of my K-drama or Anime. In my opinion, doing what you like and indulging yourself with small breaks helps destress quicker. I’m proud to be associated with ITC Fiama in their effort to not only acknowledge everyday stressors, but also make mental wellbeing a more proactive conversation today.”

ITC Fiama, in collaboration with The Minds Foundation, has also launched its first Virtual Clinic. The Virtual Clinic is designed to enable affordable access to mental health therapy delivered by licensed professionals. It is an appropriate platform that encourages individuals to seek help in an intimate virtual space without the fear of embarrassment or the prevailing stigma. The MINDS Foundation has specially put together a team of highly qualified therapists for the Virtual Clinic, thereby offering expert advice, therapy, and counselling at the convenience of one’s own privacy.