Genes Lecoanet Hemant Appoints Branquila Brand Ventures as EBA

Genes Lecoanet Hemant, a premium ready-to-wear designer label by Indo-German-French designers Didier Lecoanet & Hemant Sagar, appointed Branquila Brand Ventures as their exclusive brand agency. Effective immediately, Branquila will manage public relations, social media, performance marketing, and the creative mandate for Genes Lecoanet Hemant.

Hemant Sagar, co-founder of Genes Lecoanet Hemant, expressed confidence in Branquila's ability to enhance the brand's essence and connect with new audiences. Sandeep Dahiya, Founder & CEO of Branquila Brand Ventures, looks forward to unlocking the next chapter of growth for Genes Lecoanet Hemant.

Genes Lecoanet Hemant, known for its French aesthetics and Indian craftsmanship, originated from Paris in 1981. After 33 haute couture collections in Paris, the brand shifted to Delhi, focusing on ready-to-wear premium collections.

This comes shortly after both Banijay Asia, and Endemol Shine India, India’s biggest content powerhouses, appointed Branquila as their brand agency. Earlier in the year, superstar and entrepreneur Suniel Shetty had also appointed Branquila to manage his brand and businesses. Branquila Brand Ventures, launched in 2022 by Sandeep Dahiya, drives brand and marketing strategies for various businesses, including Genes Lecoanet Hemant.