Genesis BCW wins PR mandate for Sleepwell

Genesis BCW has been appointed as communications partner for Sleepwell, the flagship brand of Sheela Group. Genesis BCW will work with Sleepwell to enhance its brand image and create positive impact for the brandas well as the corporate organization through integrated communications. 

“It is with great enthusiasm that we announce our partnership with Genesis BCW,” said Sumit Sehgal, CMO, Sheela Foam. “The agency brings on board deep subject knowledge and media agnostic capabilities. Together, we are confident that we will succeed in enhancing brand influence for Sleepwell across the market.” 

“Being an industry leader in its space, Sleepwell has successfully struck the perfect balance between the latest technological developments and customers’ needs,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. “We are delighted to embark on a partnership with such a bold brand like Sleepwell and look forward to helping them move people through our creative approach, integrated strategy and delivery of real, measurable impact.”