Gionee releases a new campaign for it's ELIFE E7

It’s the most incredible Android camera smartphone in the market. the brand is as audacious as that. The camera is not just about megapixels, as some people believe. It’s a combination of a whole lot of things – resolution, pixel size, lens quality, professional interface etc. The E7 combines all the relevant camera parameters in a way not seen before. The result is a camera smartphone that’s made for shooting, unlike any other Android smartphone. The picture quality is in fact comparable with a DSLR.

The TVC begins with a young guy in the middle of a city plaza. He has a bunch of top end smartphones available in the market including the E7. He shuffles these phones in an array of interesting flourishes and the E7 clearly stands out of the pack.

He picks up the E7 and heads to a pier where a couple of Japs are shooting an interesting yacht party with their DSLR cameras. (And what’s a panda doing on a yacht!). The guy shoots the same scene and they are gobsmacked to see the incredible picture quality on his phone.

He’s then among a crowd of people watching a BMX stunt in the dark. Everyone’s clicking with a different smartphone to capture the BMX stunt. Even in low light, our guy captures a series of stunning images of the BMX rider in mid air with his E7. The Burst Mode in low light isn’t something that a lot of smartphones can capture in so much detail.

We then see him in a park shooting the view in front of him. As he looks at his screen, he sees a pretty girl at a distance. He crash zooms into the picture through all the other people and notices that she’s shooting him from a distance with another Gionee phone. The depth of picture details is possible because of the larger pixels in the E7.

Arvind Vohra, India Head, Gionee Smartphones said, " Gionee's brand values are deeply embedded in being exceptional each time with each product, being newsworthy by bringing latest in technology and innovation to consumers and thirdly giving the consumer an attitude of confidence in our Brand. These values have been reflceted appropriately in our new Elife E7 TVC as well which highlights Gionee's Elife E7 as the most incredible camera smatphone in the industry. We are excited to offer yet another excellence in the smartphone category".  

Anand Suspi, Independent Creative Director said,  "There's a choice of so many camera phones, a lot of them quite good. But if one is looking for the most incredible camera smartphone, the E7 clearly stands out of the pack. The creative idea stems from here. And the attempt has been to present this in the most compelling and exciting way. The task is not just to make people look at E7 but also to make people re-look at their less optimum choices"

The lens of a DSLR disintegrates and assembles into the lens of the E7. That’s a befitting response for the quality of the E7 camera.

The Elife E7 is stylish, sleek, super-quick and beyond everything, made for shooting.