Girliyapa's new web series "Sisters" collaborates with IKEA

Girliyapa, the leading digital content creator known for its innovative and women-centric content, is thrilled to announce its latest web series collaboration with IKEA, "Sisters." The series stars the talented Namita Dubey and Ahsaas Channa and promises to be a laugh riot that explores the unique dynamics of sibling relationships. 

"Sisters" is not just a comedy series but a heartwarming journey that delves into the lives of two sisters, Antara and Mahi, who couldn't be more different in their personalities. When these two opposites decide to become flatmates, hilariously unpredictable and sometimes cringe-worthy situations unfold in every episode. Audiences can expect to be entertained as they witness the ups and downs of sibling coexistence under one roof.

What sets "Sisters" apart is its seamless integration of IKEA into the storyline. IKEA, as the Presenting Partner, adds depth to the narrative by helping Antara and Mahi solve space and organization problems in their shared apartment. The series showcases how IKEA's affordable, functional, well-designed, and sustainable home furnishing products effortlessly fit into the lives of the two sisters, reflecting their distinct tastes and preferences.

Anna Ohlin, Country Marketing Manager, IKEA India, said, “Our ongoing association with TVF has completed one more milestone with Sisters. The show narrates a beautiful story of sisters living together and IKEA’s integration into their lives at home and how simple solutions can make lives better is beautifully depicted in the series.”

Vijay Koshy, President of TVF, expressed his excitement about the collaboration with IKEA, saying, "The show explores the most relatable insight of siblings coexisting under a roof as flatmates, together experiencing all the ups and downs of life. Antara’s apartment is a reflection of her clean, effective, functional preferences. Mahi’s antics in that apartment are colourful and crazy, just like her. With this best of both worlds, we can see IKEA as an essential part of their shared nest, a place where they both find something according to their taste."

"Sisters" promises to bring laughter, nostalgia, and a heartfelt connection with its viewers, all while showcasing the versatility and utility of IKEA's products. The series is a perfect blend of humour, emotion, and home decor inspiration, making it a must-watch for fans of both Girliyapa and IKEA.

Watch the trailer of "Sisters" and catch all the hilarious episodes on Girliyapa’s YouTube channel. Witness the delightful chaos of siblinghood and the magic of IKEA's solutions in "Sisters."